DIGITAL MARKETING CANADA » Digital Agencies http://www.digitalmarketingcanada.com The What, When, Where, Who and WHY of Canadian Digital Media Wed, 21 Jul 2010 02:32:00 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Forrester Says Interactive Agencies are Movin’ on up http://www.digitalmarketingcanada.com/2009/08/26/forrester-says-interactive-agencies-are-movin-on-up/ http://www.digitalmarketingcanada.com/2009/08/26/forrester-says-interactive-agencies-are-movin-on-up/#comments Wed, 26 Aug 2009 21:09:38 +0000 mbyrne2323 http://www.digitalmarketingcanada.com/?p=19 Forrester just released their most recent Wave Report. In it they evaluated the roles and capabilities of major US interactive agencies over the last 18 months and found that  there’s been a significant shift in the role of interactive agencies for major US brands:

Forrester’s evaluation of the strategy and execution capabilities of interactive agencies across 39 criteria finds that the market has matured considerably in the past 18 months. The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top brands.

The Forrester Wave™: US Interactive Agencies — Strategy And Execution, Q3 2009

.

From Digital Media Canada...share and enjoy
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Google Bookmarks
  • email
  • PDF
  • StumbleUpon
  • Technorati
  • Yahoo! Buzz
  • LinkedIn
]]> http://www.digitalmarketingcanada.com/2009/08/26/forrester-says-interactive-agencies-are-movin-on-up/feed/ 0