DIGITAL MARKETING CANADA » Analytics Tools http://www.digitalmarketingcanada.com The What, When, Where, Who and WHY of Canadian Digital Media Fri, 03 Jun 2011 14:46:44 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Social Media Monitoring Tool of the Week: Scout Labs http://www.digitalmarketingcanada.com/2009/08/25/social-media-monitoring-tool-of-the-week-scout-labs/ http://www.digitalmarketingcanada.com/2009/08/25/social-media-monitoring-tool-of-the-week-scout-labs/#comments Tue, 25 Aug 2009 18:49:27 +0000 mbyrne2323 http://www.digitalmarketingcanada.com/?p=3 Talking about how much of a buzz there is around social media is all the buzz these days, but one of the issues that still dogs social media from an investment by media buyers perspective it counting the beans at the end of the day.

Scout Labs is a powerful web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships.

SCOUT LABS

I like this system because its:

  1. Affordable for experimentation-$250 a month
  2. Designed for agencies – Customizable and support multiple clients
  3. Metrics focused – Robust actual quantitative as well as qualitative reporting
  4. Aggregates multiple sources
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